This proposal isn't "what I'm guessing the agency needs" — it's what I actually saw after opening a cross-border real estate agency's site and reading through it carefully.
Buying property cross-border is essentially handing over a family's savings to an agency in Bangkok. They're not picking a property — they're picking someone they can trust with that money.
So "the first impression of your site" isn't cosmetic — it's the exact moment they decide whether to add you on LINE and continue the conversation.
So I opened your site and read through it carefully. The 6 things below are what I directly observed — not what I'm guessing.
Founder as a name — no other team members, regional leads, or agent bios. The first thing investors want to know is "who's going to pick up when I call?"Cross-border buyers typically go through this path:
Cross-border investors are conservative, cautious, highly trust-signal driven. If your site has no team, no testimonials, no LINE entry, and visible bugs — they will not add LINE.
Every visitor who doesn't add LINE = your entire upstream marketing cost (platform fees, Google Ads, referrals) wasted.
Take "visitor decides to add LINE within 30 seconds" — and turn it from a chance event into an inevitable one.
Phase 1 focuses on five modules, each targeting one of the observed facts above:
Restructure page hierarchy, fix the duplicate nav, clean up the homepage's value-proposition layers. Visual identity shifts from "like every other agency" to "instantly recognizable as you".
Founder + regional leads + core team members with photos, bios, areas of expertise. Lets visitors see a face before they add LINE.
Pick 5-8 actual closed clients (with their consent), turn each into a case study: who they are, what they bought, why they chose this agency, current returns. Named, specific, with numbers.
Split Bangkok condos / Phuket beach / commercial BOI / industrial land into four independent segment entrances. Each has its own hero, value prop, and case studies.
LINE@ QR + one-tap add-friend button on every page bottom and as a floating button. Visitors never have to hunt for the entry point. After adding LINE, automatically push a "Buying Thai Property as a Foreign Investor — FAQ" PDF to complete the first touch.
Below are two key sections shown as mockups — team page and client case study. The actual visual will be tailored to your brand.
— Each team member's profile expands to show bio, past deals, and a direct LINE contact. Visitors know exactly who they're talking to before adding LINE. —
— 5-8 similar case studies provide what investors need most: "someone like me succeeded" evidence. —
To deliver Phase 1 in 4-6 weeks, the scope is intentionally tight:
"Excludes" items can be added in Phase 2 once Phase 1 is live and metrics are stable.
After the brand rebuild ships, there's typically one obvious change — the number of visitors adding LINE goes up noticeably. That's when the next bottleneck hits: your sales team can't keep up.
Automate the entire chain: "add LINE → first interaction → schedule consultation → property tour → closing". AI helps you identify which leads are worth sales' immediate attention, so sales no longer have to repeat basic knowledge for every lead.
This is not for you to decide right now. Get Phase 1 right first — once LINE volume is visibly growing, then we discuss whether Phase 2 makes sense.
Each phase has clear deliverables — you can preview at any time.
Interview you and core team, confirm overall direction. Begin scheduling client interviews for case studies.
Deliver full UI mockups, interview clients individually, write up case stories. Sign-off, then build.
Build the site, integrate LINE@, finalize case study content and team page. Preview builds delivered weekly.
Cross-device testing, basic SEO, go live. Provide a "daily update guide" so you and your team can add future cases yourselves.
Free bug fixes for 3 months. Track key metrics together: visitor count, LINE add-rate, time-on-page.
I'm currently working in Bangkok — the engagement is straightforward:
LINE / WeChat for real-time chat, face-to-face or video for key milestones.
I can come to your Bangkok office for meetings, interviews, and launch setup when needed.
Each phase delivery comes with documentation + demo. You and your team review together.
Adjustments within the proposed scope are free; out-of-scope work is quoted upfront, with your sign-off before any work begins.
If this direction interests you, let's schedule 30 minutes — I'll understand your actual client structure and closing flow, then we decide what Phase 1 specifically covers.